Hi,
I’m Laurence 👋
I'm an enthusiastic UX designer with 10 years of experience. Specialising in helping organisations understand their customers and develop product strategies that deliver impactful, human centred solutions.
Hi,
I’m Laurence 👋
I'm an enthusiastic UX designer with 10 years of experience. Specialising in helping organisations understand their customers and develop product strategies that deliver impactful, human centred solutions.
Hi,
I’m Laurence 👋
I'm an enthusiastic UX designer with 10 years of experience. Specialising in helping organisations understand their customers and develop product strategies that deliver impactful, human centred solutions.
Work
RS Industria
Helping customers understand their factory performance
This case study showcases how we improved RS Industria’s Data Studio page with new features that enabled customers to gain deeper insights into their factory.
RS Industria
Helping customers understand their factory performance
This case study showcases how we improved RS Industria’s Data Studio page with new features that enabled customers to gain deeper insights into their factory.
RS Industria
Helping customers understand their factory performance
This case study showcases how we improved RS Industria’s Data Studio page with new features that enabled customers to gain deeper insights into their factory.
RS Group
Redesigning the Basket and Checkout for Emerging Markets
This case study covers the redesign of the basket and checkout journey for Emerging RS Markets websites. The goal was to streamline the purchasing process, resulting in an improved user experience and a 3% increase in conversion rates.
RS Group
Redesigning the Basket and Checkout for Emerging Markets
This case study covers the redesign of the basket and checkout journey for Emerging RS Markets websites. The goal was to streamline the purchasing process, resulting in an improved user experience and a 3% increase in conversion rates.
RS Group
Redesigning the Basket and Checkout for Emerging Markets
This case study covers the redesign of the basket and checkout journey for Emerging RS Markets websites. The goal was to streamline the purchasing process, resulting in an improved user experience and a 3% increase in conversion rates.
Next
Delivering a Made to Measure Experience
This case study examines the launch of Next's Made to Measure curtains service in 2019. Focused on improving user experience and integrating the service into the main site, the project aimed to provide a smoother, more customised journey for customers while meeting a tight development deadline.
Next
Delivering a Made to Measure Experience
This case study examines the launch of Next's Made to Measure curtains service in 2019. Focused on improving user experience and integrating the service into the main site, the project aimed to provide a smoother, more customised journey for customers while meeting a tight development deadline.
Next
Delivering a Made to Measure Experience
This case study examines the launch of Next's Made to Measure curtains service in 2019. Focused on improving user experience and integrating the service into the main site, the project aimed to provide a smoother, more customised journey for customers while meeting a tight development deadline.
Testimonials
Laurence brought a lot of much needed structure to the UX design at RS Industria. He invested time not just in understanding how the users moved around the platform, but also in understanding the underlying technical problems that the users were trying to address with the product. After a number of false starts with UX design, Laurence was the designer who really nailed it allowing us to increase the pace we were able to deliver user enhancements.
Richard Jeffers
Solutions and Technical Director - UK&I
@
RS Industria
I had the pleasure of collaborating closely with Laurence at RS Industria, and throughout that time, his technical understanding and appreciation of the development process were invaluable. His ability to anticipate technical constraints and work within them made the collaboration seamless, allowing the Frontend (FE) team to move from design to implementation without unnecessary delays.
Adrián Rodríguez
Technical Team Lead
@
RS Industria
I had the pleasure of working with Laurence at RS on an IoT project. He consistently involved me and the developers early in the design phase, which made collaboration smooth and easy. His designs were not only user-friendly but also practical to implement, reflecting his strong appreciation for the development process. It was a great experience working with him, and I highly recommend him!
Andy Maddison
Solutions Architect
@
RS Industria
Laurence overhauled our design processes, ensured a consistent UI as we rebuilt key sections of our platform, showed a good understanding of the development process, and built a great collaborative working relationship with our 3rd party development team.
Tom Armstrong
Emerging Markets Digital Product Director
@
RS Group
I had the pleasure of working with Laurence during my time at Next. His infectious enthusiasm and professionalism not only enhanced our team's productivity but also created an enjoyable work environment. Laurence has a knack for understanding and solving difficult problems, and this, paired with his strong work ethic, often resulted in him being trusted with high-priority projects. His positive attitude, love of design and track record of delivering results make him a valuable addition to any team.
Sumner Bhandal
Senior UX Designer
@
Next
Laurence helped me develop myself, and my career massively during our time working together. I joined on a graduate programme and Laurence helped me learn the core skillsets of the role. He created a safe and open space to work on ideas together, challenge each other and really focus on the best outcomes for the business and designs for users.
David Keown
Digital Designer
@
Travis Perkins
Without Laurence's mentorship, I wouldn't be where I am in my career today, for that I'm eternally greatful. Not only did he impart his wealth of knowledge I needed at the start of my career to become a well-rounded UX/UI designer, but he also mentored and helped me adjust to corporate lifestyle which was difficult for me being straight out of university. Laurence is an incredibly talented designer who lives and breathes what the customer needs.
Jack Little
Digital Designer
@
Travis Perkins
Testimonials
Laurence brought a lot of much needed structure to the UX design at RS Industria. He invested time not just in understanding how the users moved around the platform, but also in understanding the underlying technical problems that the users were trying to address with the product. After a number of false starts with UX design, Laurence was the designer who really nailed it allowing us to increase the pace we were able to deliver user enhancements.
Richard Jeffers
Solutions and Technical Director - UK&I
@
RS Industria
I had the pleasure of collaborating closely with Laurence at RS Industria, and throughout that time, his technical understanding and appreciation of the development process were invaluable. His ability to anticipate technical constraints and work within them made the collaboration seamless, allowing the Frontend (FE) team to move from design to implementation without unnecessary delays.
Adrián Rodríguez
Technical Team Lead
@
RS Industria
I had the pleasure of working with Laurence at RS on an IoT project. He consistently involved me and the developers early in the design phase, which made collaboration smooth and easy. His designs were not only user-friendly but also practical to implement, reflecting his strong appreciation for the development process. It was a great experience working with him, and I highly recommend him!
Andy Maddison
Solutions Architect
@
RS Industria
Laurence overhauled our design processes, ensured a consistent UI as we rebuilt key sections of our platform, showed a good understanding of the development process, and built a great collaborative working relationship with our 3rd party development team.
Tom Armstrong
Emerging Markets Digital Product Director
@
RS Group
I had the pleasure of working with Laurence during my time at Next. His infectious enthusiasm and professionalism not only enhanced our team's productivity but also created an enjoyable work environment. Laurence has a knack for understanding and solving difficult problems, and this, paired with his strong work ethic, often resulted in him being trusted with high-priority projects. His positive attitude, love of design and track record of delivering results make him a valuable addition to any team.
Sumner Bhandal
Senior UX Designer
@
Next
Laurence helped me develop myself, and my career massively during our time working together. I joined on a graduate programme and Laurence helped me learn the core skillsets of the role. He created a safe and open space to work on ideas together, challenge each other and really focus on the best outcomes for the business and designs for users.
David Keown
Digital Designer
@
Travis Perkins
Without Laurence's mentorship, I wouldn't be where I am in my career today, for that I'm eternally greatful. Not only did he impart his wealth of knowledge I needed at the start of my career to become a well-rounded UX/UI designer, but he also mentored and helped me adjust to corporate lifestyle which was difficult for me being straight out of university. Laurence is an incredibly talented designer who lives and breathes what the customer needs.
Jack Little
Digital Designer
@
Travis Perkins
Testimonials
Laurence brought a lot of much needed structure to the UX design at RS Industria. He invested time not just in understanding how the users moved around the platform, but also in understanding the underlying technical problems that the users were trying to address with the product. After a number of false starts with UX design, Laurence was the designer who really nailed it allowing us to increase the pace we were able to deliver user enhancements.
Richard Jeffers
Solutions and Technical Director - UK&I
@
RS Industria
I had the pleasure of collaborating closely with Laurence at RS Industria, and throughout that time, his technical understanding and appreciation of the development process were invaluable. His ability to anticipate technical constraints and work within them made the collaboration seamless, allowing the Frontend (FE) team to move from design to implementation without unnecessary delays. His knowledge of code and CSS made a significant difference compared to working with other designers.
Adrián Rodríguez
Technical Team Lead
@
RS Industria
I had the pleasure of working with Laurence at RS on an IoT project. He consistently involved me and the developers early in the design phase, which made collaboration smooth and easy. His designs were not only user-friendly but also practical to implement, reflecting his strong appreciation for the development process. It was a great experience working with him, and I highly recommend him!
Andy Maddison
Solutions Architect
@
RS Industria
Laurence overhauled our design processes, ensured a consistent UI as we rebuilt key sections of our platform, showed a good understanding of the development process, and built a great collaborative working relationship with our 3rd party development team.
Tom Armstrong
Emerging Markets Digital Product Director
@
RS Group
I had the pleasure of working with Laurence during my time at Next. His infectious enthusiasm and professionalism not only enhanced our team's productivity but also created an enjoyable work environment. Laurence has a knack for understanding and solving difficult problems, and this, paired with his strong work ethic, often resulted in him being trusted with high-priority projects. His positive attitude, love of design and track record of delivering results make him a valuable addition to any team.
Sumner Bhandal
Senior UX Designer
@
Next
Laurence helped me develop myself, and my career massively during our time working together. I joined on a graduate programme and Laurence helped me learn the core skillsets of the role. He created a safe and open space to work on ideas together, challenge each other and really focus on the best outcomes for the business and designs for users.
David Keown
Digital Designer
@
Travis Perkins
Without Laurence's mentorship, I wouldn't be where I am in my career today, for that I'm eternally greatful. Not only did he impart his wealth of knowledge I needed at the start of my career to become a well-rounded UX/UI designer, but he also mentored and helped me adjust to corporate lifestyle which was difficult for me being straight out of university. Laurence is an incredibly talented designer who lives and breathes what the customer needs.
Jack Little
Digital Designer
@
Travis Perkins